A Year of Veterinary Rehabilitation Blogs

by Cathryn Fields, LVT

Lessons learned blogging about veterinary rehabilitation…

Last July we published our first blog and emailed our first newsletter on Acoustic Compression Therapy (ACT).  This year has flown by, and we have made several changes to the look and feel of our electronic communications.  Reflecting over the year here are some of our lessons learned…

The Good

When we first started, our newsletter arrived in your inbox as “July Pawsitive Pet Briefs.”  As naming goes it was pretty generic, and boring…but predictable.  After listening to a political talk show on NPR, our first real change to the newsletter was the name.  The title would no longer be the same from month to month, but more of a preview of that month’s theme or topic.  After this change, the number of subscribers who took the time to open our newsletter grew significantly.  

The Bad

We will not pretend that we are English majors and occasionally a grammar or misspelling slips past us.  Due dates can sneak up on a person, causing this mistake to happen about every three months for us.  Last month’s newsletter brought us the gem “Making at Splash with Hydrotherapy.” Thankfully, nothing has been offensive or inaccurate!

The Surprises

Some of us here are really enjoying tracking our “numbers” over the months.  How many people did we reach, what article did they read, and are we improving these numbers?  Some of our most heartfelt articles had a high number of people reading the blog, and that is no surprise.  Our biggest surprise came with the blogs written on disease processes, just medical facts and advice, had just as many readers as the warm and fuzzy blogs.

The Future

As we start our second year of blogging, we look forward to bringing you more topics on veterinary rehabilitation.  We are a passionate group who enjoy sharing our knowledge; we hope you continue to enjoy what we share with the world.

If you have any topics or questions you would like see on our blog, feel free to email us!