{"id":384,"date":"2017-08-08T21:24:20","date_gmt":"2017-08-09T01:24:20","guid":{"rendered":"http:\/\/www.pawsitivestepsrehab.com\/blog\/?p=384"},"modified":"2017-08-08T21:24:20","modified_gmt":"2017-08-09T01:24:20","slug":"beyond-the-social-media-curtain","status":"publish","type":"post","link":"https:\/\/www.pawsitivestepsrehab.com\/blog\/beyond-the-social-media-curtain\/","title":{"rendered":"Beyond the Social Media Curtain"},"content":{"rendered":"

by Cathryn Adolph, LVT, CCRP\"\"<\/p>\n

A behind the scenes look at rehabilitation <\/strong><\/p>\n

Modern day social media and rehabilitation fit together better than any other specialty of veterinary medicine.\u00a0 Colorful equipment, aquatic therapies, and our unique patients fill our feeds with vivid imagery.\u00a0 It is wonderful way to spread the word that physical rehabilitation is available, but it paints only a partial picture of what rehabilitation is.<\/p>\n

The Stars<\/strong><\/p>\n

The pets most featured in videos are the extremes.\u00a0 Those obese cats trucking through the underwater treadmill or swimming, a paralyzed dog learning to walk again, and a pet enjoying life in prosthetics.\u00a0 We cannot leave the athletes out either as they are often seen performing wonderful feats of strength and coordination.\u00a0 These images are dramatic and flashy!<\/p>\n

The reality is that most of our patients don\u2019t fit into the examples above.\u00a0 They are seniors who need some strength training to help get up in the morning, pets with progressive diseases that rehabilitation can help manage, young dogs with congenital deformities<\/a>, and the most common injury, a torn CCL<\/a>.<\/p>\n

Comparison<\/strong><\/p>\n

During public outreach events, I have overheard people say things like my dog is not as bad as \u201cthose dogs they see on Facebook,\u201d so they don\u2019t need rehabilitation.\u00a0 Another misconception I hear often is my pet could never do rehabilitation after seeing a young agility dog doing strength training.<\/p>\n

While not every dog needs rehabilitation in their life, basing your decision on the extremes shown on social media can be misleading.\u00a0 A severely arthritic pet should not be expected to perform the same fancy strength training routines as the afore mentioned athlete. Nor should a chronic, mild lameness not seek help because the pet isn\u2019t missing a limb.\u00a0 Each pet is an individual, their journey to recovery will be different than others, and comparison is sometimes just not fair.<\/p>\n

\"\"The Work<\/strong><\/p>\n

The most common video I see in social media is the before and after.\u00a0 A few images of the pet on day one, maybe a few seconds of part of the pet\u2019s rehabilitation, and a beautiful ending.<\/p>\n

Though I feel rehabilitation is amazing and does amazing things for so many pets, it is not a magic wand.\u00a0 There is work and time, in the form of homework asked of our clients and their pets.\u00a0 It can take weeks to put on muscle mass, gain strength, and re-educate muscles.<\/p>\n

The Tools<\/strong><\/p>\n

The underwater treadmills, pools, and colorful instability equipment get all the hype.\u00a0 While the other modalities, such as ultrasound, therapeutic laser, massage, and more, are just as important as the flashy modalities.\u00a0 However, they are not as exciting, so they are only occasionally shared with pictures.<\/p>\n

The Team<\/strong><\/p>\n

Behind every successful case seen on social media, there is a team working together.\u00a0 A patient\u2019s team, as it basic core, is the pet, owners, and rehabilitation team.\u00a0 Depending on the case, a team may also include veterinary prosthetists, pet wheel chair manufactures, and more. \u00a0All members of the team work together to support the patient and their families with their goals.<\/p>\n

Social Media<\/strong><\/p>\n

With veterinary rehabilitation being a newer option for pets, social media is a fantastic tool to spread the word that it is even an option.\u00a0 However, we do have to take time to realize, there is a lot of more behind the imagery presented to us.\u00a0\u00a0 When these amazing videos of transformation cross your feed, take time to wonder about the story behind the video, it was probably an amazing journey to achieve the successful conclusion.<\/p>\n","protected":false},"excerpt":{"rendered":"

by Cathryn Adolph, LVT, CCRP A behind the scenes look at rehabilitation Modern day social media and rehabilitation fit together better than any other specialty of veterinary medicine.\u00a0 Colorful equipment, aquatic therapies, and our unique patients fill our feeds with vivid imagery.\u00a0 It is wonderful way to spread the word that physical rehabilitation is available, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-384","post","type-post","status-publish","format-standard","hentry","category-pawsitive-steps-news"],"yoast_head":"\nBeyond the Social Media Curtain<\/title>\n<meta name=\"description\" content=\"Colorful equipment, aquatic therapies, and our unique patients fill our social media feeds however, these pictures show a small part what rehabilitation is.\" \/>\n<meta name=\"robots\" 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